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“Beat Michigan First. Everything Else Second.”
In Columbus, the standard was never just about winning.
It was always about one game first.
The Standard in Columbus Tee captures the cold confidence of Ohio State football culture through oversized vintage varsity typography, distressed athletic department textures, and rivalry-first mentality that every Buckeye fan understands.
Built in scarlet, gray, black, and white with a weathered old-school sportswear aesthetic, this design feels like a classic rivalry shirt pulled straight from a late-90s campus bookstore — bold, timeless, and unapologetically loyal.
The statement says everything without saying too much:
Beat Michigan First.
Everything Else Second.
No gimmicks.
No cartoons.
Just rivalry culture.
Features
oversized collegiate typography
distressed vintage sportswear texture
classic scarlet and gray color palette
premium rivalry-week aesthetic
inspired by vintage athletic department graphics
designed for tailgates, game days, and everyday wear
Perfect For
Ohio State football fans
rivalry week fits
college football collectors
sports streetwear enthusiasts
alumni and lifelong Buckeye fans
fans who understand what “The Game” means
Style Inspiration
vintage campus bookstore tees
90s college sports apparel
old athletic department graphics
classic rivalry propaganda
Because in Columbus…
everything starts with beating Michigan.
• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• All Heather colors are 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
"The Standard in Columbus" Tee
$38.00
Sale price
$38.00
Regular price
In Columbus, the standard was never just about winning.
It was always about one game first.
The Standard in Columbus Tee captures the cold confidence of Ohio State football culture through oversized vintage varsity typography, distressed athletic department textures, and rivalry-first mentality that every Buckeye fan understands.
Built in scarlet, gray, black, and white with a weathered old-school sportswear aesthetic, this design feels like a classic rivalry shirt pulled straight from a late-90s campus bookstore — bold, timeless, and unapologetically loyal.
The statement says everything without saying too much:
Beat Michigan First.
Everything Else Second.
No gimmicks.
No cartoons.
Just rivalry culture.
Features
oversized collegiate typography
distressed vintage sportswear texture
classic scarlet and gray color palette
premium rivalry-week aesthetic
inspired by vintage athletic department graphics
designed for tailgates, game days, and everyday wear
Perfect For
Ohio State football fans
rivalry week fits
college football collectors
sports streetwear enthusiasts
alumni and lifelong Buckeye fans
fans who understand what “The Game” means
Style Inspiration
vintage campus bookstore tees
90s college sports apparel
old athletic department graphics
classic rivalry propaganda
Because in Columbus…
everything starts with beating Michigan.
• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• All Heather colors are 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
Size guide
| LENGTH (inches) | WIDTH (inches) | |
| S | 28 | 18 |
| M | 29 | 20 |
| L | 30 | 22 |
| XL | 31 | 24 |
| 2XL | 32 | 26 |
| 3XL | 33 | 28 |
| LENGTH (cm) | WIDTH (cm) | |
| S | 71.1 | 45.7 |
| M | 73.7 | 50.8 |
| L | 76.2 | 55.9 |
| XL | 78.7 | 61 |
| 2XL | 81.3 | 66 |
| 3XL | 83.8 | 71.1 |