{"product_id":"rivalry-sports-the-standard-in-columbus-tee","title":"\"The Standard in Columbus\" Tee","description":"“Beat Michigan First. Everything Else Second.”\u003cbr\u003e\n\u003cbr\u003e\nIn Columbus, the standard was never just about winning.\u003cbr\u003e\nIt was always about one game first.\u003cbr\u003e\n\u003cbr\u003e\nThe Standard in Columbus Tee captures the cold confidence of Ohio State football culture through oversized vintage varsity typography, distressed athletic department textures, and rivalry-first mentality that every Buckeye fan understands.\u003cbr\u003e\n\u003cbr\u003e\nBuilt in scarlet, gray, black, and white with a weathered old-school sportswear aesthetic, this design feels like a classic rivalry shirt pulled straight from a late-90s campus bookstore — bold, timeless, and unapologetically loyal.\u003cbr\u003e\n\u003cbr\u003e\nThe statement says everything without saying too much:\u003cbr\u003e\n\u003cbr\u003e\nBeat Michigan First.\u003cbr\u003e\nEverything Else Second.\u003cbr\u003e\n\u003cbr\u003e\nNo gimmicks.\u003cbr\u003e\nNo cartoons.\u003cbr\u003e\nJust rivalry culture.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\noversized collegiate typography\u003cbr\u003e\ndistressed vintage sportswear texture\u003cbr\u003e\nclassic scarlet and gray color palette\u003cbr\u003e\npremium rivalry-week aesthetic\u003cbr\u003e\ninspired by vintage athletic department graphics\u003cbr\u003e\ndesigned for tailgates, game days, and everyday wear\u003cbr\u003e\n\u003cbr\u003e\nPerfect For\u003cbr\u003e\nOhio State football fans\u003cbr\u003e\nrivalry week fits\u003cbr\u003e\ncollege football collectors\u003cbr\u003e\nsports streetwear enthusiasts\u003cbr\u003e\nalumni and lifelong Buckeye fans\u003cbr\u003e\nfans who understand what “The Game” means\u003cbr\u003e\nStyle Inspiration\u003cbr\u003e\nvintage campus bookstore tees\u003cbr\u003e\n90s college sports apparel\u003cbr\u003e\nold athletic department graphics\u003cbr\u003e\nclassic rivalry propaganda\u003cbr\u003e\n\u003cbr\u003e\nBecause in Columbus…\u003cbr\u003e\neverything starts with beating Michigan.\u003cbr\u003e\n\u003cbr\u003e\n• 100% ring-spun cotton\u003cbr\u003e\n• Sport Grey is 90% ring-spun cotton, 10% polyester\u003cbr\u003e\n• All Heather colors are 65% polyester, 35% cotton\u003cbr\u003e\n• 4.5 oz\/yd² (153 g\/m²)\u003cbr\u003e\n• Shoulder-to-shoulder taping\u003cbr\u003e\n• Quarter-turned to avoid crease down the center\u003cbr\u003e\n• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala\u003cbr\u003e\n\u003cbr\u003e\nDisclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eLENGTH 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